UĞUR ALICAN

360° Growth Manager · Performance · Analytics · CRM Funnels

Impact Experience Skills Toolkit Contact
Open to Growth Leadership Roles (B2B/B2C/E-Com)

Building full-funnel growth engines across Energy, Real Estate, Hospitality & E-Commerce.

I design acquisition systems, optimize conversion journeys, and connect marketing to revenue with measurable, CRM-driven pipelines. I combine performance, analytics, CRO and creative execution into one operating model.

Explore Experience See Impact Metrics

Impact Metrics

Infographic-style KPIs (edit these numbers to match your exact reporting). Counters animate on scroll.

Focus: efficiency (CPL/CAC), volume (MQL/SQL), and conversion (funnel uplift).

CPL Improvement
0

Lower CPL in 3 months (Meta Ads) while increasing MQL & SQL quality.

Budget Managed
0

Annual ad budget ownership across multi-channel paid media.

SQL Growth
0

Example uplift: increasing sales-qualified leads through funnel and targeting optimizations.

CRO Uplift
0

Landing page + form UX improvements for conversion rate growth.

Growth Narrative

What I build end-to-end

  • Acquisition: multi-channel paid strategy (Google / Meta / LinkedIn / YouTube / TikTok) with intent segmentation.
  • Measurement: GA4 + GTM event model, conversion tracking, call center attribution, CRM pipeline visibility.
  • Optimization: A/B testing, creative iteration loops, city-level targeting, remarketing, audience sequencing.
  • Conversion: landing page architecture, lead forms, qualification questions, routing rules, and SLA alignment with sales.
  • Reporting: Looker Studio dashboards for weekly/monthly exec insights and performance operating rhythm.

Funnel Snapshot

Example funnel trend visualization. Edit labels & values to match your actual performance.

If Chart.js can’t load (offline), this panel will stay empty—everything else remains functional.

Experience

Long-form, hiring-manager friendly. Still scannable: bold outcomes, clear verbs, and structured bullets.

Industries: Energy Tech • Energy Trading • Real Estate • Hospitality • Retail • E-Commerce

Digital Marketing Executive — Zeros Energy A.Ş

Jul 2025 – Jan 2026 · European Energy Trading & Aggregation
Multi-Market Growth
  • Joined to strengthen digital presence across European energy trading markets and support go-to-market visibility.
  • Built multi-channel acquisition and awareness programs across Google, LinkedIn and Meta tailored to energy professionals and investors.
  • Structured KPI tracking with GA4 events and CRM-assisted lead routing to improve pipeline clarity (inbound → qualified → opportunity).
  • Ran iterative performance optimization cycles (creative testing, audience refinement, and landing page improvements).
  • Note: Replace with your exact KPIs (CPL, SQL, pipeline value) to maximize credibility for EU roles.

Senior Digital Marketing Specialist — Ege Yapı GYO

Dec 2024 – Jul 2025 · Luxury & Mid-Segment Real Estate Projects
CPL & Lead Quality
  • Developed and executed digital marketing strategies for multiple real estate projects (luxury and mid-segment), aligned to sales targets.
  • Created and managed sales-oriented ad sets on Meta (Facebook & Instagram) and Google; tracked conversions and lead quality closely.
  • Designed project-specific landing pages and ensured seamless Dynamics 365 CRM integration for lead forms and call center tracking.
  • Executed project-based experimentation: A/B tests, city-level targeting, creative rotation, and remarketing journeys.
  • Built conversion funnels to improve MQL and SQL quality via CRM and ad platform integrations.
  • Outcome: Achieved 62% lower CPL within 3 months through Meta Ads while increasing both the quality and quantity of MQLs and SQLs.
  • Developed marketing strategies tailored to international investors; coordinated agencies for performance + creative alignment.
  • Prepared annual marketing plans and led agency coordination for effective execution and consistent delivery.

Digital Marketing Manager — VTC Energy Inc.

Jul 2023 – Present · Energy Software & IIoT (B2B + Global Expansion)
SaaS Pipeline
  • Led high-budget digital marketing for energy efficiency software solutions; managed campaigns across Turkey and global markets.
  • Owned multi-channel acquisition strategy across Google, LinkedIn and Meta for inbound lead generation and pipeline development.
  • Built WordPress landing pages with conversion-first UX; coordinated with agencies for design and performance iterations.
  • Ran competitor analysis, web traffic analytics, SEO improvements, and email marketing programs to support growth.
  • Established weekly/monthly reporting cadence and KPI dashboards (Looker Studio) to guide optimization decisions.
  • Optimization model: segmentation → intent targeting → conversion events → retargeting → lead quality feedback loop.
  • Tip: Add your best real numbers here (budget, CPL decrease, SQL volume, pipeline value) for maximum seniority signal.

Digital Marketing Manager — Mıstaoğlu Holding

Jul 2019 – Sep 2022 · Hospitality, Retail, Entertainment
B2C + Bookings
  • Led digital growth initiatives for group companies; executed e-commerce development and management projects.
  • Managed Sheraton Hotel’s digital accounts; ran international campaigns to improve reservation conversion performance.
  • Oversaw OTA profiles and distribution platforms (Tripadvisor, Hotels, Expedia, Booking) to strengthen visibility and conversion.
  • Built campaigns across Meta, LinkedIn, YouTube, Google Search, GDN, and remarketing; managed budget and planning end-to-end.
  • Implemented GA + GTM tracking and conversion optimization, and created global/local feasibility analyses with competitor insights.
  • Designed HTML email marketing flows for e-commerce properties to increase repeat purchases and retention.

Digital Marketing Specialist — BiÇözüm

Sep 2018 – May 2019 · Retail E-Commerce
E-Commerce
  • Managed performance marketing, product promotions, website operations, and SEO for multi-category e-commerce.
  • Supported conversion improvements via campaign structure, merchandising, and landing page optimization.

Digital Marketing Specialist — Medya PR

Jan 2017 – Apr 2018 · Agency (Corporate & Public Figure Accounts)
Agency
  • Managed diverse accounts (corporate, artist, public figures) across content, campaigns, and reputation management.
  • Executed performance-focused ad operations, community engagement and strategic campaign planning.

Skills

Animated skill bars load on scroll. Adjust percentages to reflect your real strengths.

Balanced for both leadership and hands-on execution.

Growth Capabilities

What I can own end-to-end

Full-Funnel Strategy90%
Performance Marketing92%
Analytics & Measurement (GA4/GTM)88%
CRM Funnel Integration (Dynamics 365)82%
CRO & Landing Pages86%
SEO & Content Performance78%

Channel Mix

Example channel distribution. Edit to reflect your actual spend or results mix.

Tool Stack

Google Ads · Meta Ads · LinkedIn Ads · TikTok Ads · YouTube · GA4 · GTM · Looker Studio · WordPress · SEMrush · HubSpot · Yandex Metrica · Dynamics 365

Operating Rhythm

Weekly performance review · Experiment backlog · Creative testing · Funnel QA · Sales feedback loop · Monthly executive dashboard

Education & Certifications

Clean, ATS-friendly content blocks but with a landing-page look.

Keep this list short and relevant; move older items to “Additional”.

Education

Academic background

  • B.A. Brand Communication — Anadolu University, Faculty of Communication (2013 – 2015)

Certifications

Professional credentials

  • Google Analytics
  • Google Ads
  • Meta Business Blueprint
  • SEMrush
  • HubSpot Academy — Social Media
  • Hootsuite — Social Media
  • Web Development Fundamentals (Smartpro)

Contact

Minimal, professional and recruiter-friendly. Add your real LinkedIn URL and portfolio links if you have them.

Tip: Add 1–2 case study links for real estate & energy projects.

Get in touch

Quick info

  • Email: uguralican01@gmail.com
  • Phone: +90 552 849 17 19
  • Location: Istanbul, Turkey
  • LinkedIn: Add your full link (e.g., linkedin.com/in/xxxxx)
Email Now

Performance Story (Example)

A clean visual story: CPL down, SQL up, conversion up. Replace with your real monthly points.